Southwest is adding 3 new non-stop destinations out of Denver. Boston, Spokane, and Reno are the lucky recipients of new direct service to the Mile High City.
My question is why? Southwest has horrible load factors out of Denver. Many reliable sources have told me loads are way less than 50% going westbound out of Denver and not much better going East. My own experience has shown this, with many flights to LAS, PHX, SLC and others being far less than half full.
So is Southwest on to something here, or are they trying to save a sinking ship.? With the failed Frontier purchase and still heavy competition in Denver it seems like they are taking a beating for the number of flights being added. Southwest’s image in DEN could use a little bit of work too. After many years as community supporters, almost everyone knows Frontier and United, and knows someone who works for them.
It seems Southwest has a lot of work to do in DEN before it will become the dominant low-cost carrier it envisions there.
What do you think? Have you flown Southwest out of Denver lately?
Full article: http://www.smartertravel.com/blogs/today-in-travel/southwest-adds-new-service-from-denver.html?id=3592866
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